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If someone hears about your business from a friend or finds your business through an online search, they’re likely headed to your social media to check out who you are and what you do.

We recently rolled out a new service offering related to small business marketing strategy, VIP Strategy Sessions.

As a small business owner, there’s usually a lot going on all at once, and it can be hard to keep everything on track. When things get especially hectic, some of your marketing tasks can slip through the cracks. The truth is a lot of small businesses make their marketing harder than it needs to

In marketing, there’s something called the rule of seven, which says that a customer must be exposed to your brand seven times before they commit to buying from you. It’s not quite that simple, of course, but the general idea is that repetition in your marketing matters. One single exposure likely isn’t enough for someone

Ever sat down to write a blog or a social media post for your business and stared at a blank page for way too long? The trick to avoiding that is always having a list of content ideas to pull from. Whether you go as far as creating a full editorial calendar or simply keep

A communications audit sounds pretty intense, and it can be, but regularly doing an audit of your materials can help keep your message and your content consistent. With the new year right around the corner, it’s the perfect time to take a step back to look at everything you’re doing with fresh eyes. Put yourself

Do you ever look at content and wonder if a human being wrote it or a bot wrote it? We often do, and we’re usually pretty good at guessing if a bot wrote something. Why? Because it often lacks personality and doesn’t sound quite like a person (or a brand) might talk. Personalizing AI-generated content

Social media is a social platform, and that means images matter. For some platforms, such as Instagram, an image is required. They’re optional on other platforms like Facebook or LinkedIn, but using an image with your post can improve your reach (depending on the algorithm) and increase engagement. For small businesses and small nonprofits though,

Social media can be a challenge for many small business owners and small nonprofits. After all, most people didn’t start a business or go into nonprofit work to do the marketing side of things — they want to spend their time working with clients and delivering services. But sometimes writing your own marketing content is

We always recommend getting a second set of eyes on your content during the editing phase, or at least stepping away from your content for a bit before you do a final edit. It’s also important to note that editing marketing content goes deeper than simply looking for typos or grammar mistakes. Here are three

You’ve probably heard us talk about search engine optimization (SEO) and the basics of what it can achieve for your business. But what about when it comes to blogging for your business? Search engines like content that’s helpful, unique, readable, and fresh. Even if SEO isn’t your primary goal in blogging for business, it’s good

Knowing your audience is one of the absolute best things that small businesses or small nonprofits can do to improve their marketing. The challenge is that most smaller organizations don’t have the budget for extensive audience research like bigger brands. Thankfully, there are many other ways to get to know more about your audience, including