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Sourcing Marketing Content Ideas For Small Business

Ever sat down to write a blog or a social media post for your business and stared at a blank page for way too long? The trick to avoiding that is always having a list of content ideas to pull from. Whether you go as far as creating a full editorial calendar or simply keep

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How to Do a Communications Audit

A communications audit sounds pretty intense, and it can be, but regularly doing an audit of your materials can help keep your message and your content consistent. With the new year right around the corner, it’s the perfect time to take a step back to look at everything you’re doing with fresh eyes. Put yourself

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Tips For Personalizing AI-Generated Content

Do you ever look at content and wonder if a human being wrote it or a bot wrote it? We often do, and we’re usually pretty good at guessing if a bot wrote something. Why? Because it often lacks personality and doesn’t sound quite like a person (or a brand) might talk. Personalizing AI-generated content

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Resources For Social Media Images

Social media is a social platform, and that means images matter. For some platforms, such as Instagram, an image is required. They’re optional on other platforms like Facebook or LinkedIn, but using an image with your post can improve your reach (depending on the algorithm) and increase engagement. For small businesses and small nonprofits though,

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How to Streamline Social Media Content Creation

Social media can be a challenge for many small business owners and small nonprofits. After all, most people didn’t start a business or go into nonprofit work to do the marketing side of things — they want to spend their time working with clients and delivering services. But sometimes writing your own marketing content is

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Three Focus Areas When Editing Marketing Content

We always recommend getting a second set of eyes on your content during the editing phase, or at least stepping away from your content for a bit before you do a final edit. It’s also important to note that editing marketing content goes deeper than simply looking for typos or grammar mistakes. Here are three

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Tips for Blogging for SEO

You’ve probably heard us talk about search engine optimization (SEO) and the basics of what it can achieve for your business. But what about when it comes to blogging for your business? Search engines like content that’s helpful, unique, readable, and fresh. Even if SEO isn’t your primary goal in blogging for business, it’s good

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Better Marketing Starts with Knowing Your Audience

Knowing your audience is one of the absolute best things that small businesses or small nonprofits can do to improve their marketing. The challenge is that most smaller organizations don’t have the budget for extensive audience research like bigger brands. Thankfully, there are many other ways to get to know more about your audience, including

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How to Write Better Marketing Content

Have you been wanting to step up your game when it comes to your marketing content? We hear you, and we see you. Maybe you feel like you’ve exhausted your old strategy and are continuing to say the same things over and over again. Or maybe you’re trying to keep up with content trends and

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Four Signs You Should Outsource Social Media for Small Business

Nearly every business should have some level of presence on social media, but it can be hard to keep up with it when you’re focused on meeting customer needs every day. With everything on your plate as business owner, you may wondering: When is it time to outsource social media for small business? Worth noting:

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How to Follow Through on a Communications Plan

A communications plan serves as a road map for your organization, as it defines your audience, captures your key messages, and outlines action steps necessary to get your message to your audience. All too often, an organization finishes a communications plan and intends to self-implement that plan, but they struggle to stay on track with

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Email Metrics: What Should You Be Tracking?

If you’re using email marketing to reach your customers, you may be wondering about what email metrics you should be tracking. As with anything, you first need to identify your goals for email marketing. Whether you are simply sharing information with your audience or promoting products to drive sales, know your goals before you decide

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Don’t keep struggling with a do-it-yourself approach that’s not yielding results. StoryPath Communications will craft personalized marketing messages to create lasting connection and drive your business forward.

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