Blogging for business can improve the know/like/trust factor with potential customers and help improve your SEO. It’s a great way to position your expertise and help your audience connect with your business. Whether you have an established business blog or are thinking about starting one, be sure to avoid these business blogging mistakes.
Not understanding your audience
The first step to developing any strategy is knowing your audience, and that includes the audience for your business blog. Who are they? What matters to them? How can you help? The more you can understand your “who,” the easier it will be to develop connect that engages them.
Not posting new content consistently
Posting inconsistently is one of the top business blogging mistakes. The more consistent you are with your blog, the better. Brainstorm a list of topics every quarter so you always have something to talk about and schedule time or outsource your blogging to keep your blog current. If you have trouble coming up with ideas, try these ideas for sourcing content ideas for your business.
Not optimizing for SEO
Search engine optimization (SEO) is important if you want potential customers to find you online. Investing time and energy into a business blog without paying attention to SEO could limit how many people you reach. Check out these basic SEO rules to help ensure your business blog can better reach your audience.
Not cross-posting content to other channels
When blogging for business, make sure you’re talking about it! Incorporate your recent blogs into your social strategy and newsletter, plus share it on your personal social media accounts as well. Beware of duplicating content though, as that can have a negative impact on your SEO. Post the content on your blog and link to it from other places.
Do you want to avoid these business blogging mistakes and develop a strong blogging strategy? StoryPath can help! Schedule an intro call today and let’s chat about a blogging strategy that makes sense for your business.