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Knowing your audience is one of the absolute best things that small businesses or small nonprofits can do to improve their marketing. The challenge is that most smaller organizations don’t have the budget for extensive audience research like bigger brands. Thankfully, there are many other ways to get to know more about your audience, including

Have you been wanting to step up your game when it comes to your marketing content? We hear you, and we see you. Maybe you feel like you’ve exhausted your old strategy and are continuing to say the same things over and over again. Or maybe you’re trying to keep up with content trends and

Nearly every business should have some level of presence on social media, but it can be hard to keep up with it when you’re focused on meeting customer needs every day. With everything on your plate as business owner, you may wondering: When is it time to outsource social media for small business? Worth noting:

A communications plan serves as a road map for your organization, as it defines your audience, captures your key messages, and outlines action steps necessary to get your message to your audience. All too often, an organization finishes a communications plan and intends to self-implement that plan, but they struggle to stay on track with

If you’re using email marketing to reach your customers, you may be wondering about what email metrics you should be tracking. As with anything, you first need to identify your goals for email marketing. Whether you are simply sharing information with your audience or promoting products to drive sales, know your goals before you decide

We’ve all had those moments when juggling marketing priorities for our business feels overwhelming. There’s social media content to write, a new flyer to create, numbers to crunch regarding that last big promotion, and so much more. In the midst of juggling all those priorities, it’s easy to lose sight of what’s most important. Big

There are many different reasons that companies introduce blogging into their marketing mix. Whether you’re outsourcing your blogging or doing it all yourself, a strong blogging strategy starts with identifying your goals. If you’re currently blogging for your business or thinking about it, do you know your primary goal for blogging? Your goals might include

When it comes to editing marketing content for your business, there’s one important step we always recommend and that’s taking a step away from your content. Yep, you read that right. We rarely write anything and post it the same day because there’s so much value in letting your content sit for a little while,

Communication is one of the most important practices in our personal and professional lives. It’s not just about the idea you’re trying to communicate, but also learning how to communicate clearly. Clear and consistent communication is key, whether we’re talking about written communication or verbal communication. How do you make sure you to communicate clearly,

Social media content creation takes time and energy. From writing to editing to scheduling, you want to make sure that your social media strategy makes sense for your business. But before all of that, you first want to identify where you’ll be posting your content to ensure your message is reaching your audience. Here are

When people think of branding, they often think of an organization’s logo, brand colors, or other visual aspects. The visual element is certainly a piece of the brand, but branding overall is much bigger than that. Branding includes things like your voice, writing style, and the general feeling people get when they interact with your

Accessibility is an important but often overlooked aspect of marketing. What exactly is accessibility in marketing? Accessibility is the process of making your marketing tools and technologies accessible to everyone, including those with disabilities such as impaired vision, hearing loss, speech disabilities, and neurological or cognitive limitations.  When you’re creating your marketing strategy, the goal