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Marketing Trends to Watch in 2022

As we roll into a new year, there’s no shortage of articles about trends to watch — whether those trends are related to consumer products, the economy, the weather, or business topics. And depending on the source, those trends can vary wildly, especially when it comes to marketing trends. Here’s what we see for small

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Platform Spotlight: LinkedIn

Launched in 2003, LinkedIn is now the oldest social media platform still in use today and has  722 million members. Like many social media platforms, it has changed quite a bit over time, but its primary focus is still professional networking and connections. For many small business owners and small nonprofits, having a presence on

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Content Marketing Ideas for Small Business

Content marketing involves creating and sharing relevant content for your audience, whether that’s on your website, social media channels, or other online sources. That content helps you connect with your audience and helps them get to know, like, and trust you, which is a great place to start in developing a business relationship. Your content

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Tips for Social Media Graphics

Images are a powerful way to catch your audience’s eye and help illustrate your point better than you can with text alone. Social media graphics are an opportunity for small businesses and nonprofits to help tell a story, connect with their audience, and share important information. There are so many options with how you can

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Developing Client Personas

Defining your audience is an important part of any small business marketing strategy. Having a clear picture of who you’re trying to reach makes your marketing efforts more effective. Client personas are a great way to stay focused on your audience and help you better visualize and relate to them in all aspects of your

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A Simple Approach to Small Business Marketing

When people hear the words marketing strategy, especially at the beginning of a new business venture, they tend to get overwhelmed. You’ve finally put all the pieces in place in your business and know you need to do some marketing, but an entire marketing strategy can sound intimidating. What most people don’t realize is a

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Preparing for a Media Interview

Getting on the news (for a positive reason) can be a big opportunity for a small business. Though it is a great opportunity to get your name in front of thousands of people, it’s not something most businesses prepare for in advance. Sometimes you’ll have some advance notice of the interview, but in other cases

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Utilizing Your Team Members

As a small business owner, it can be hard to let go and let your team members step in, whether that’s for marketing tasks or something else. We get it — you’ve built your own business from the ground up, and you want to keep making sure everything gets done the “right way.” But at

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The Future of AI in Small Businesses

When people say artificial intelligence, it can bring to mind a lot of different things. Maybe the first thing you think of is movies with a futuristic AI theme. Or maybe you think about a news article exploring if AI is going to replace certain jobs. Or, perhaps, you wonder about the future of AI

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Platform Spotlight – Instagram

In 2010, the world gained a new social media platform unlike any other at the time: Instagram. The photo-sharing platform quickly gained so much traction that Facebook bought the platform just two years after they launched. Should your organization be on Instagram? How can small businesses and nonprofits best use it to connect with their

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The Value of a Style Guide

Style guides are commonly used by the media, academia, and large companies. While somewhat less common for small businesses and nonprofits, they’re a useful tool for organizations of any size! In fact, we think every organization should have at least a basic style guide. While it does take an investment of time to create a

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Adjusting Marketing Goals and Tactics

It’s no secret that we’re big fans of creating a communications plan and sticking with that plan to build consistency. But sometimes stuff happens in business, and you need to reassess and adjust your marketing goals (or even your business goals). Let’s look at a few steps to take when you find yourself needing to

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Schedule a path to success call

Don’t keep struggling with a do-it-yourself approach that’s not yielding results. StoryPath Communications will craft personalized marketing messages to create lasting connection and drive your business forward.

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