StoryPath Communications


How to Streamline Social Media Content Creation

Social media can be a challenge for many small business owners and small nonprofits. After all, most people didn’t start a business or go into nonprofit work to do the marketing side of things — they want to spend their time working with clients and delivering services. But sometimes writing your own marketing content is

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Three Focus Areas When Editing Marketing Content

We always recommend getting a second set of eyes on your content during the editing phase, or at least stepping away from your content for a bit before you do a final edit. It’s also important to note that editing marketing content goes deeper than simply looking for typos or grammar mistakes. Here are three

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Tips for Blogging for SEO

You’ve probably heard us talk about search engine optimization (SEO) and the basics of what it can achieve for your business. But what about when it comes to blogging for your business? Search engines like content that’s helpful, unique, readable, and fresh. Even if SEO isn’t your primary goal in blogging for business, it’s good

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Better Marketing Starts with Knowing Your Audience

Knowing your audience is one of the absolute best things that small businesses or small nonprofits can do to improve their marketing. The challenge is that most smaller organizations don’t have the budget for extensive audience research like bigger brands. Thankfully, there are many other ways to get to know more about your audience, including

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How to Write Better Marketing Content

Have you been wanting to step up your game when it comes to your marketing content? We hear you, and we see you. Maybe you feel like you’ve exhausted your old strategy and are continuing to say the same things over and over again. Or maybe you’re trying to keep up with content trends and

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Four Signs You Should Outsource Social Media for Small Business

Nearly every business should have some level of presence on social media, but it can be hard to keep up with it when you’re focused on meeting customer needs every day. With everything on your plate as business owner, you may wondering: When is it time to outsource social media for small business? Worth noting:

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How to Follow Through on a Communications Plan

A communications plan serves as a road map for your organization, as it defines your audience, captures your key messages, and outlines action steps necessary to get your message to your audience. All too often, an organization finishes a communications plan and intends to self-implement that plan, but they struggle to stay on track with

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Email Metrics: What Should You Be Tracking?

If you’re using email marketing to reach your customers, you may be wondering about what email metrics you should be tracking. As with anything, you first need to identify your goals for email marketing. Whether you are simply sharing information with your audience or promoting products to drive sales, know your goals before you decide

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Marketing Priorities: Big Rocks First!

We’ve all had those moments when juggling marketing priorities for our business feels overwhelming. There’s social media content to write, a new flyer to create, numbers to crunch regarding that last big promotion, and so much more. In the midst of juggling all those priorities, it’s easy to lose sight of what’s most important. Big

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What’s Your Primary Goal in Blogging for Business?

There are many different reasons that companies introduce blogging into their marketing mix. Whether you’re outsourcing your blogging or doing it all yourself, a strong blogging strategy starts with identifying your goals. If you’re currently blogging for your business or thinking about it, do you know your primary goal for blogging? Your goals might include

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Editing Tip: Step Away from Your Content

When it comes to editing marketing content for your business, there’s one important step we always recommend and that’s taking a step away from your content. Yep, you read that right. We rarely write anything and post it the same day because there’s so much value in letting your content sit for a little while,

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How to Communicate Clearly and Consistently

Communication is one of the most important practices in our personal and professional lives. It’s not just about the idea you’re trying to communicate, but also learning how to communicate clearly. Clear and consistent communication is key, whether we’re talking about written communication or verbal communication. How do you make sure you to communicate clearly,

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Don’t keep struggling with a do-it-yourself approach that’s not yielding results. StoryPath Communications will craft personalized marketing messages to create lasting connection and drive your business forward.

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