StoryPath Communications


Honoring Subscriber Preferences In Email Marketing

Email marketing is a great way to stay in front of your clients and prospects while sharing helpful information with them, but it’s important to honor subscriber preferences in email marketing. It ensures compliance with the rules of your email marketing platform and respects the customer or prospect. Here are some basic tips related to

Read More »

Why Clarity in Marketing Matters

We talk about clarity in marketing a lot. Why? Because lack of clarity is one of the biggest things that can negatively impact small businesses and small nonprofits in their marketing. Clarity is bigger than what you say and do though — it also includes understanding your audience and how they respond to your message.

Read More »

Five Tips for Better Website Content

Your website is often the first impression someone gets of your business, and first impressions are important! The design of your website is an important component of that first impression, but so are the words on the page.  These five tips for better website content can help you connect with your audience and increase conversions

Read More »

Four Tips to Make Small Business Marketing Easier

As a small business owner, there’s usually a lot going on all at once, and it can be hard to keep everything on track. When things get especially hectic, some of your marketing tasks can slip through the cracks. The truth is a lot of small businesses make their marketing harder than it needs to

Read More »

The Role of Repetition in Marketing

In marketing, there’s something called the rule of seven, which says that a customer must be exposed to your brand seven times before they commit to buying from you. It’s not quite that simple, of course, but the general idea is that repetition in your marketing matters. One single exposure likely isn’t enough for someone

Read More »

Sourcing Marketing Content Ideas For Small Business

Ever sat down to write a blog or a social media post for your business and stared at a blank page for way too long? The trick to avoiding that is always having a list of content ideas to pull from. Whether you go as far as creating a full editorial calendar or simply keep

Read More »

How to Do a Communications Audit

A communications audit sounds pretty intense, and it can be, but regularly doing an audit of your materials can help keep your message and your content consistent. With the new year right around the corner, it’s the perfect time to take a step back to look at everything you’re doing with fresh eyes. Put yourself

Read More »

Schedule a path to success call

Don’t keep struggling with a do-it-yourself approach that’s not yielding results. StoryPath Communications will craft personalized marketing messages to create lasting connection and drive your business forward.

Scroll to Top

Join Our Newsletter!

Sign up below for our monthly newsletter to stay up to date on all things happening at StoryPath Communications and learn from our team!

This website uses cookies to ensure you get the best experience on our website.