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Tips for Better Marketing Videos

If your organization is creating marketing videos, there are a few simple tips that can help improve of the quality of your final product. Whether you’re filming with a digital SLR camera or using your cell phone, these tips can make a big difference in the final product.  We don’t claim to be experts on

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A Strategic Approach to Video Marketing

As technology continues to expand, so do the ways we market our businesses. The use of video marketing has been growing steadily in recent years, and the ways people use it have expanded along with the available technology. Video marketing can mean anything from full production videos to quick cell phone videos, live streaming, tutorial

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Protecting Your Company’s Social Media

All too often when working with small businesses and small nonprofits, we run into situations where current employees don’t have access to the organization’s social media accounts. Maybe an employee left the company and nobody else has the password. Or perhaps you’ve only ever scheduled social media through a third-party tool and never got direct

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The Dangers of Not Thinking Strategically About Marketing

As a business owner or leader of a small nonprofit, you’re constantly juggling a million things, right? Sometimes that means marketing gets buried in the long list of more urgent priorities and becomes a reactive effort rather than a proactive one. When an opportunity comes up, you may find yourself scrambling to put something together

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Three Key Steps to Identifying Audience Needs

One of the most important things for effective marketing is knowing and finding your audience. When we talk about an audience, we’re talking about the people that you are trying to reach with your message. Everyone has a need – and for some, you are the answer to that need. You just need to get

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Creating a Crisis Communication Plan

A crisis can hit your business in many forms: natural disasters, accidents, negative publicity, or even a global pandemic. A crisis communication plan thinks about the possibilities of what could happen to your business and plans ahead for how you will communicate during that time. When COVID-19 hit, many small businesses were forced to close

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Why Every Organization Should Do a Communications Audit

The word audit can be a little scary, right? After all, nobody wants to be subject to an IRS audit. But a communications audit is something that’s proactive and can be empowering for your organization. What exactly is a communications audit? It’s the process of stepping back and looking at the big picture of your

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A Different Approach to Direct Mail

Direct mail is a marketing strategy that declined dramatically back in 2008 but has seen a slight increase in use in the past few years. Traditionally, direct mail is when you buy an address list, create a promotional printed piece, and pay a bulk rate to mail it to that list. When most people think

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Marketing with a Small Budget

Small business owners, especially those just starting their business, frequently have to juggle competing priorities within a relatively small budget. And all too often, marketing doesn’t get classified as a high priority in that budget. Yet marketing is an important piece of the puzzle for small businesses. When marketing is neglected, it’s difficult for a

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Communicating in a Crisis

The world changed significantly with the onset of the coronavirus pandemic, and it has quickly shifted the way many small businesses operate. Some businesses are closed until further notice, while others have shifted to online ordering for delivery or curbside pickup. Other companies are busier than ever, especially those that support businesses who are shifting

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Not All Marketing Happens Online

With all the attention on websites, SEO, email, and social media, it’s easy to get caught up in digital and online marketing efforts. It seems pretty easy and convenient, because you can work on digital marketing whenever you have the time and schedule posts or emails to happen at the right time for your customers.

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Why Updating Your Website Regularly Matters

If you want people to find your business when they’re searching online for businesses like yours, it’s important to update your website regularly. As you probably know, Google basically runs the internet. Of all internet searches performed worldwide, close to 90% of them happen on Google. Ultimately, their goal is to serve up content that closely matches

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Schedule a path to success call

Don’t keep struggling with a do-it-yourself approach that’s not yielding results. StoryPath Communications will craft personalized marketing messages to create lasting connection and drive your business forward.

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