StoryPath Communications


A Simple Approach to Small Business Marketing

When people hear the words marketing strategy, especially at the beginning of a new business venture, they tend to get overwhelmed. You’ve finally put all the pieces in place in your business and know you need to do some marketing, but an entire marketing strategy can sound intimidating. What most people don’t realize is a

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Preparing for a Media Interview

Getting on the news (for a positive reason) can be a big opportunity for a small business. Though it is a great opportunity to get your name in front of thousands of people, it’s not something most businesses prepare for in advance. Sometimes you’ll have some advance notice of the interview, but in other cases

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Utilizing Your Team Members

As a small business owner, it can be hard to let go and let your team members step in, whether that’s for marketing tasks or something else. We get it — you’ve built your own business from the ground up, and you want to keep making sure everything gets done the “right way.” But at

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The Future of AI in Small Businesses

When people say artificial intelligence, it can bring to mind a lot of different things. Maybe the first thing you think of is movies with a futuristic AI theme. Or maybe you think about a news article exploring if AI is going to replace certain jobs. Or, perhaps, you wonder about the future of AI

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Platform Spotlight – Instagram

In 2010, the world gained a new social media platform unlike any other at the time: Instagram. The photo-sharing platform quickly gained so much traction that Facebook bought the platform just two years after they launched. Should your organization be on Instagram? How can small businesses and nonprofits best use it to connect with their

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The Value of a Style Guide

Style guides are commonly used by the media, academia, and large companies. While somewhat less common for small businesses and nonprofits, they’re a useful tool for organizations of any size! In fact, we think every organization should have at least a basic style guide. While it does take an investment of time to create a

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Adjusting Marketing Goals and Tactics

It’s no secret that we’re big fans of creating a communications plan and sticking with that plan to build consistency. But sometimes stuff happens in business, and you need to reassess and adjust your marketing goals (or even your business goals). Let’s look at a few steps to take when you find yourself needing to

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Using Podcasts as a Marketing Tool

Podcasts: it seems like everyone has one these days, right? They’re a potentially great way to reach your customers, showcase your expertise, and help people get to know you. For some individuals and companies, being a guest on other podcasts makes more sense than hosting your own. But for others, hosting is the way to

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Consistency, Authenticity, and Connection in Marketing

We have all been there – scrolling through online content peacefully and then all of sudden… BAM. We get hit with some random ad promoting a certain service or product. Sometimes it’s personalized and sometimes it’s not. The average person is hit with thousands of ad messages every day, even though they may not realize

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Platform Spotlight – Facebook

Whether you love Facebook or hate it, there’s no denying the fact that it’s a popular social media platform. Each day in the United States, an estimated 228.6 million users are active on the platform. Globally, that number reaches into the billions. But just because Facebook has millions of eyes on it every day, is

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Automated Emails for Small Business

As you can probably guess, automated emails are email campaigns set up to send automatically. They typically start with some sort of action by the customer, whether that’s signing up for your email list, browsing a product online, or making a purchase. In a previous blog, we talked about the basics of email marketing and

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Basics of Email Marketing

Email marketing can be a powerful marketing tool, but it’s often underutilized by small businesses. It’s an affordable and cost-effective way of reaching your customers, though it does take some time and effort to develop your email marketing strategy and implement it over time. There are a few different types of marketing emails, and it’s

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Schedule a path to success call

Don’t keep struggling with a do-it-yourself approach that’s not yielding results. StoryPath Communications will craft personalized marketing messages to create lasting connection and drive your business forward.

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