Blog
The Impact of Print Marketing
While digital marketing gets a lot of attention (and for good reason), let’s not overlook the impact of print marketing.
Why Writing About Yourself is Hard
Writing about yourself is hard, whether that’s writing a personal bio, answering questions on an award application, or writing marketing copy for the business you own.
Showing Up with Authenticity on Social Media
Authenticity doesn’t mean you have to throw the windows wide open and share all of the hard stuff about your business, but sharing some of the real stuff about your organization helps people connect with you.
Don’t Overlook Word of Mouth Marketing
Don’t underestimate the power of word-of-mouth marketing! While it can happen organically, there are also some things you can do to encourage it.
Three Key Insights For Small Business and Nonprofit Marketing
As we reflect on 10 years in business and the wide range of client projects we’ve completed, we’re sharing three key insights for small business and nonprofit marketing.
Best Social Media Platforms For Small Business
We often get asked, “Should my business be on TikTok?” or “Do I need a YouTube channel?” And the answer is — it depends.
Tips for Stronger Written Content
Of course, everyone has their own branding and brand style, but following some general guidelines can make your writing more effective.
Using Emotion in Marketing
One of the best ways to form a connection with your target audience is by using emotion in marketing.
Honoring Subscriber Preferences In Email Marketing
Email marketing is a great way to stay in front of your clients and prospects while sharing helpful information with them, but it’s important to honor subscriber preferences in email marketing. It ensures compliance with the rules of your email marketing platform and respects the customer or prospect. Here are some basic tips related to
Why Clarity in Marketing Matters
We talk about clarity in marketing a lot. Why? Because lack of clarity is one of the biggest things that can negatively impact small businesses and small nonprofits in their marketing. Clarity is bigger than what you say and do though — it also includes understanding your audience and how they respond to your message.
Blogging for Business: Maximizing Your Reach
Blogging for business has many benefits, especially for consultants, B2B companies, service professionals, and anyone in a complex industry.
Five Tips for Better Website Content
Your website is often the first impression someone gets of your business, and first impressions are important! The design of your website is an important component of that first impression, but so are the words on the page. These five tips for better website content can help you connect with your audience and increase conversions
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