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Doing a year-end marketing review is a great way to assess your past marketing efforts and start planning for the year ahead. For small businesses and small nonprofits, a year-end marketing review doesn’t have to be a complex process. Block some time on your calendar before the end of the year (or early next year)

Blogging can bring many benefits to your business. It’s an opportunity to share your expertise, boost your search engine results, and help your audience get to know you before they do business with you. But what’s the criteria for a good blog, and how long should it be? Well, it’s all up to you and

A clear, consistent message over time is one of the most important things for any small business or nonprofit. All too often, shiny object syndrome kicks in and organizations shift their message to try and capture a new trend or simply mix things up. But if you start with aligning your message to your purpose,

The entrepreneur life can be a challenging one sometimes. While there are many benefits of owning your own business, it’s also a lot of hard work and long hours to get established and keep it going. It can also be difficult to face the common hurdles of business ownership by yourself if you’re a solopreneur.

The StoryPath Communications team works with a wide range of clients and agency partners on communications strategy, monthly content creation for blogs and social media, and written content for websites, print, and other marketing needs. Part of the critical foundation for managing all of that is the tools we use. We sometimes get asked about

Email marketing is an often underutilized marketing channel for small businesses, but it’s also an often misunderstood marketing channel. You can read about the basics of email marketing here, but let’s look at some frequently asked questions about email marketing and dig a little deeper in to the differences between what’s allowed by law, what’s

Social media can be a great way to engage with current customers and reach new ones. But like any marketing tactic, it’s important to identify your goals for social media. It’s all too easy for small businesses and small nonprofits to play the comparison game in social media by looking at other organizations and wanting

Writing marketing content for your business or nonprofit often goes one of two ways: smooth sailing or incredibly challenging. Sometimes the creative juices stop flowing and it can be hard to come up with good content, or you get so inspired about a topic that you keep writing and don’t quite know where to stop.

There are many ways to use video in your marketing strategy, including on your website, on your social media channels, and in your email marketing. Video is an incredibly popular way for businesses to reach their audience, especially with the rise of video-centric social media platforms like TikTok and Instagram’s heavy focus on reels. The

You’ve heard us talk about how consistency is key in any aspect of your business. It’s especially important when it comes to creating content for your website, social media, or other channels. How many times have you sat down to create content for your business and been stuck staring at a blank page with no

As business owners, it’s easy to get caught up in how we want things to work. Your business is your life’s work, and of course you want to control it as much as you can. Unfortunately, this sometimes means we lose sight of what our customers think and want. It’s time to put yourself in

Whether you’re a small business or nonprofit organization, your website is often the first (maybe second) introduction people have to your organization. And it’s often one of the biggest factors that play into whether someone is going to do business with you. That’s why it’s important to do regular reviews of your website to be