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Time Blocking in Business (and in Life)

Have you ever thought to yourself, “There just aren’t enough hours in the day”? Most people probably have at one time or another, and it’s a common sentiment among business owners and nonprofit leaders. But often it’s not about the number of hours in the day as much as how we approach using them. That’s

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Email Marketing: Quality Over Quantity

Email marketing is a great opportunity for small businesses to increase brand awareness with their customers, but it’s often overlooked because of time, resources, or budget. One of the most important things to recognize when it comes to email marketing is quality matters more than quantity. All too often, smaller organizations think email marketing isn’t

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Creating Quality Print Materials

Print materials include a wide range of items: business cards, brochures, postcards, posters, note cards, print ads, signage, and more. Some businesses may have only a printed business card and maybe a brochure, while others may utilize the full range of print materials available. When using print materials to market your business, quality matters. These

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The Value of Print Materials in Marketing

Digital marketing is the golden child of marketing these days. There’s so much information available at our fingertips, and it seems like there are endless options to reach potential customers online. But print marketing isn’t dead. In fact, print is very much alive and using print materials in marketing can benefit your small business or

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SEO Basics for Small Business

If you’re a small business owner or nonprofit, you’ve probably heard the term SEO a lot… but what exactly is it? SEO stands for search engine optimization, and it’s the process of improving the quality and quantity of website traffic through search engines. In other words, SEO is all about helping people find you online

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Social Media Doesn’t Have to Be Complicated

For some small business owners, social media is scary and their fear around it prevents them from showing up online consistently. We completely understand that feeling! There’s a lot going on in the social media space, and the desire to get it right can feel overwhelming. What if it doesn’t have to be that complicated?

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Marketing Channels You Can and Can’t Control

As a small business or nonprofit, it’s important to think about your marketing channels in terms of what you can and can’t control. Sure, there are degrees of control to any marketing channel, but some are better than others when it comes to marketing small businesses and nonprofits. The bottom line: Any time you’re using

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Marketing Trends to Watch in 2022

As we roll into a new year, there’s no shortage of articles about trends to watch — whether those trends are related to consumer products, the economy, the weather, or business topics. And depending on the source, those trends can vary wildly, especially when it comes to marketing trends. Here’s what we see for small

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Platform Spotlight: LinkedIn

Launched in 2003, LinkedIn is now the oldest social media platform still in use today and has  722 million members. Like many social media platforms, it has changed quite a bit over time, but its primary focus is still professional networking and connections. For many small business owners and small nonprofits, having a presence on

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Content Marketing Ideas for Small Business

Content marketing involves creating and sharing relevant content for your audience, whether that’s on your website, social media channels, or other online sources. That content helps you connect with your audience and helps them get to know, like, and trust you, which is a great place to start in developing a business relationship. Your content

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Tips for Social Media Graphics

Images are a powerful way to catch your audience’s eye and help illustrate your point better than you can with text alone. Social media graphics are an opportunity for small businesses and nonprofits to help tell a story, connect with their audience, and share important information. There are so many options with how you can

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Developing Client Personas

Defining your audience is an important part of any small business marketing strategy. Having a clear picture of who you’re trying to reach makes your marketing efforts more effective. Client personas are a great way to stay focused on your audience and help you better visualize and relate to them in all aspects of your

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Schedule a path to success call

Don’t keep struggling with a do-it-yourself approach that’s not yielding results. StoryPath Communications will craft personalized marketing messages to create lasting connection and drive your business forward.

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