StoryPath Communications

The Impact of Print Marketing

While digital marketing gets a lot of attention (and for good reason), let’s not overlook the impact of print marketing. Print marketing doesn’t get as much attention as digital marketing when it comes to marketing strategies these days, but it can help you stand out when trying to reach your customers.

Here are three ways to leverage the impact of print marketing.

Send a note on a branded note card

Yes, a simple branded note card for your business counts as print marketing! Whether it’s a folded thank you card or simply a 4×6 note card with your logo in the corner, it’s a great way to leverage the impact of print marketing.

Sending something handwritten shows you care. You took the time to sit down, write out your heartfelt appreciation, and put it in the mail.  

Create a high-impact brochure or flyer

Not every small business or nonprofit needs a flyer or brochure, but there are plenty who can benefit from one of these print pieces. Maybe it’s a flyer that outlines ways people can support your nonprofit, or maybe it’s a brochure highlighting your products.

Flyers and brochures can be displayed at your business, handed to people at networking meetings, and dropped in the mail.

For these pieces, keep the text shorter than you initially think and make it as evergreen as possible – you don’t want to spend money on print materials and then redo them a few months down the road because something changed. 

Take a different approach to direct mail

Many small businesses and small nonprofits think direct mail isn’t an option for them. But there is a different approach that most certainly makes it an option, which we refer to as targeted direct mail.

Targeted direct mail is when you create a targeted list and send a few postcards at a time as opposed to sending thousands of postcards to a purchased list. Create your list, print your postcard, and pick a number to send per week that you can realistically handle.

To really leverage the impact of print marketing with this approach, keep track of when you sent a postcard in a spreadsheet and follow up with an email or phone call a few days after they’ve received the postcard.

These are just a few ways to leverage the impact of print marketing, but there are plenty more options that can be customized to your needs. Schedule an intro call with our team today, and we’ll develop a strategy that makes sense for your business.

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