StoryPath Communications


Marketing Priorities: Big Rocks First!

We’ve all had those moments when juggling marketing priorities for our business feels overwhelming. There’s social media content to write, a new flyer to create, numbers to crunch regarding that last big promotion, and so much more. In the midst of juggling all those priorities, it’s easy to lose sight of what’s most important. Big

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What’s Your Primary Goal in Blogging for Business?

There are many different reasons that companies introduce blogging into their marketing mix. Whether you’re outsourcing your blogging or doing it all yourself, a strong blogging strategy starts with identifying your goals. If you’re currently blogging for your business or thinking about it, do you know your primary goal for blogging? Your goals might include

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Editing Tip: Step Away from Your Content

When it comes to editing marketing content for your business, there’s one important step we always recommend and that’s taking a step away from your content. Yep, you read that right. We rarely write anything and post it the same day because there’s so much value in letting your content sit for a little while,

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How to Communicate Clearly and Consistently

Communication is one of the most important practices in our personal and professional lives. It’s not just about the idea you’re trying to communicate, but also learning how to communicate clearly. Clear and consistent communication is key, whether we’re talking about written communication or verbal communication. How do you make sure you to communicate clearly,

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Finding Your Audience on Social Media

Social media content creation takes time and energy. From writing to editing to scheduling, you want to make sure that your social media strategy makes sense for your business. But before all of that, you first want to identify where you’ll be posting your content to ensure your message is reaching your audience. Here are

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Three Reasons Why You Need a Branding Guide

When people think of branding, they often think of an organization’s logo, brand colors, or other visual aspects. The visual element is certainly a piece of the brand, but branding overall is much bigger than that. Branding includes things like your voice, writing style, and the general feeling people get when they interact with your

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Why Accessibility in Marketing Matters

Accessibility is an important but often overlooked aspect of marketing. What exactly is accessibility in marketing? Accessibility is the process of making your marketing tools and technologies accessible to everyone, including those with disabilities such as impaired vision, hearing loss, speech disabilities, and neurological or cognitive limitations.  When you’re creating your marketing strategy, the goal

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Our Take on AI Content Creation

AI content creation got lots of attention recently with the release of ChatGPT, but it’s certainly not the only AI content creation tool available. There are plenty that promise to write your blog content, social media content, or website content. And, yes, some that will write papers for high school or college students. But are

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Content Readability for Business Blogs

When it comes to writing content for marketing purposes, you have two audiences to serve: your human audience reading the posts and the search engine bots scanning and evaluating your content. The reality of the situation is that when the search engine bots are happy, there’s a higher chance of people seeing your content when

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What’s the Ideal Length for Social Media Posts?

If you look at your social media feed with marketing in mind, you’ll notice a wide range of post styles and lengths. Which might make you wonder about your social media strategy and whether you’re hitting the ideal length for social media posts. Do the algorithms have a minimum or maximum word count? Is shorter

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Why It’s Important to Take a Break

All too often in the world of small businesses and small nonprofits, the breaks are few and far between. Entrepreneurs are notorious for never really taking time off. We say we’re going to, but then we end up making it a working vacation instead. Or we take a Friday off but don’t really step away

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How to Do a Year-End Marketing Review

Doing a year-end marketing review is a great way to assess your past marketing efforts and start planning for the year ahead. For small businesses and small nonprofits, a year-end marketing review doesn’t have to be a complex process. Block some time on your calendar before the end of the year (or early next year)

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Schedule a path to success call

Don’t keep struggling with a do-it-yourself approach that’s not yielding results. StoryPath Communications will craft personalized marketing messages to create lasting connection and drive your business forward.

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