As a small business owner, you wear a lot of different hats in your organization, and each hat comes with its own unique challenges. Sometimes juggling all those hats can lead to marketing roadblocks.
The first step to overcoming marketing roadblocks is realizing that you’re often getting in your own way. Here are some common ways business owners hold themselves back in marketing, along with tips to help you move forward.
Trying to do it all by yourself
Many small business owners try to handle all aspects of marketing alone, from social media to website management. This can lead to burnout, inconsistent branding, and missed opportunities to connect with your customers. You don’t have to do it all alone — you just need the right people in the right place. That could mean assigning marketing tasks to other team members or outsourcing some of your marketing.
Not having clear goals
Without specific and measurable goals, it’s hard to know what success looks like for you. Some business owners might have vague goals like “grow my business,” rather than clear measurable goals like “increase sales by 10%” and clear actions to support that goal. When goals lack clarity, it’s difficult to set your strategy and track progress. The clearer your goals, the easier it is to build a strategy to reach them.
Not investing in your marketing
Marketing is a critical way to get your business in front of more people, and that means it’s important to invest in your marketing strategy where you can. While your marketing budget may still be small, viewing it as an investment rather than an expense can change the way you allocate resources. Be sure to start with a clear marketing strategy where you define your audience and your message so that you’re making strategic and aligned choices in how you invest in your marketing.
Waiting to act until you think it’s perfect
Your business is special to you, and sometimes that means you want everything to be perfect before you act. But striving for perfection can create a never-ending loop of self-sabotage and doubt when it comes to your marketing. Don’t overthink it! Double check that your marketing is aligned to your goals, your audience, and your branding, and you’ll be fine.
Most small business owners are holding themselves back in one way or another and create marketing roadblocks. Once you start to realize where, it opens you up to serious growth.
If you need some support in reaching your marketing goals, schedule an intro call with our team today to discuss how we can help.