StoryPath Communications

Tips for Blogging for SEO

You’ve probably heard us talk about search engine optimization (SEO) and the basics of what it can achieve for your business. But what about when it comes to blogging for your business?

Search engines like content that’s helpful, unique, readable, and fresh. Even if SEO isn’t your primary goal in blogging for business, it’s good to keep it in mind as you plan and write content. Here are a few tips to consider for improving your efforts with blogging for SEO.

Create content that is helpful

What is your audience likely to be searching for online? Think about the purpose your business is serving to your customers. What kind of questions might they be typing into their search engine? Write content that answers their questions in a helpful way.

Create content that is unique

Make it your own! Spend some time thinking about your brand voice and what makes your organization different from others, then embrace it in your blogging efforts. The more authentic and genuine you are, the more people will connect with your message.

Create content that is readable

This might seem obvious, but you’d be surprised by some of the content out there! If your industry has a lot of jargon and acronyms, it may require some extra attention to keep your content simple and readable. Be sure to include a clear headline, an intro that tells the reader what to expect, and some subheadings to break up your content a bit. Then write a nice conclusion to wrap things up for your reader.

Create content that is fresh

Search engine web crawlers are great at identifying duplicate content, so you unfortunately can’t take something you posted somewhere else and copy/paste it into your blog. In fact, that could negatively impact your SEO efforts. That doesn’t mean you can’t reuse the same topics periodically and write them from a different angle. You absolutely should do that, as it keeps your website content fresh and provides different options for keywords people might be using to search.

Don’t forget to make sure your website is set up for SEO and that you’re taking the time to write a meta description for the page, set your SEO keyword, and make sure your SEO keywords appears in your title, intro paragraph, subhead, and a few other places in your content.

If all of this makes your head spin, reach out to our team. We can help you develop a blogging strategy that includes SEO.

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