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Making the most out of your small business marketing budget starts with focusing on strategy and then making decisions aligned with that strategy.

It’s a new year, and that means new small business marketing trends for 2025. Or does it? Trends, yes. New… not exactly. Most of the trends we expect to see this year are carrying over from last year, though there may be new ways to leverage them in your business.  The good thing about these

The end of one year and the start of the next always sparks some reflection, but especially when the past year included celebrating 10 years in business. The StoryPath team has been reflecting on the opportunities, the accomplishments, and the lessons learned through a decade of helping small businesses grow. In this article, we’re sharing

As a small business owner, you wear a lot of different hats in your organization, and each hat comes with its own unique challenges. Sometimes juggling all those hats can lead to marketing roadblocks.

Small businesses often don’t have big marketing budgets, and that makes it even more important to set attainable small business marketing goals.

Strategy should always be the first step in nonprofit marketing (or any marketing), but that’s not always what happens.

Many small businesses naturally take this approach in interacting with their customers, but not everyone takes a customer-first marketing approach.

There’s value in segmenting an email marketing list to reach the right customers with the right message at the right time.

Balance and consistency are two of the most important factors when it comes to the ideal length for social media posts.

Blogging for business can improve the know/like/trust factor with potential customers and help improve your SEO. It’s a great way to position your expertise and help your audience connect with your business. Whether you have an established business blog or are thinking about starting one, be sure to avoid these business blogging mistakes. Not understanding

When you write a communications plan for your business, it’s important to keep in mind that it’s your road map for how you communicate – both internally with your team and externally with your customers and potential customers. Where exactly do you start if you want to write a communications plan for your business? It

While digital marketing gets a lot of attention (and for good reason), let’s not overlook the impact of print marketing.