Whether you’re a small business or nonprofit, you know that showing up in Google search results is a powerful way to reach people who need what you provide. To do that, you need effective content writing and strong SEO, but what if you’re not an SEO expert? Don’t worry — you can still write blog posts that rank high on Google without getting lost in technical jargon.
Here are six tips to write blog posts that rank high on Google.
Know what your audience is searching for
Start by thinking about your ideal customer. What questions are they asking? What problems do they need solved? Use simple tools like Google Search (look at the “People also ask” section when you search a relevant topic), Google Search Console or Google Keyword Planner, or Answer The Public to find popular topics and questions in your niche.
Choose a clear, specific topic
One blog post should always focus on one topic. This keeps your content clear and makes it easier for Google to understand what your post is about. A focused topic helps you naturally include keywords without sounding robotic.
Use keywords naturally
You don’t need fancy SEO software to sprinkle in keywords. Think about what someone would type into Google to find your post. Include that phrase in your headline, first paragraph, and a few times throughout your post. Don’t force it — include the keywords naturally in the text.
Make it easy to read
Break up your text with short paragraphs, bullet points, and subheadings (like we did in this blog post). Google loves posts that are easy for readers to scan. Clear, helpful content often gets rewarded with higher rankings.
Add value and be helpful
Google ranks content that helps people. Answer the question thoroughly. Give examples, tips, or step-by-step instructions. The more helpful your content, the more likely people are to stay on your page — and Google notices that!
End with a clear call to action
At the end of your blog post, tell your reader what to do next. Whether it’s reading another post, downloading a freebie, or contacting you for services, a strong call to action keeps readers engaged and shows them where to go.
You don’t have to be an SEO expert to write blog posts that rank high on Google. Focus on being helpful, clear, and easy to read and watch what happens.
If you need support with your blog strategy and improving your SEO, the StoryPath team can help! Schedule an intro call and let’s chat.