Social media is one of the best ways to reach your audience for marketing your business, but many small business owners find it daunting to consistently create engaging content.
Have you ever felt like you’re just saying the same thing over and over? Are you sometimes struggling to come up with anything to say at all? When you feel stuck with creating content, it can lead to lower engagement rates overall, which then impacts your motivation to create content. It’s a rough cycle sometimes!
Sit down with your team and think about how you can incorporate these three tips on how to create engaging content on social media.
Share your expertise
You are an expert at what you do. You have the special sauce, and it’s time to share that value with your audience! What are some common problems your customers/clients face? Talk about those problems in your social media. Share, tips and tricks that will support them in these areas. What are some insights or hidden facts that you can share about your industry?
Educational content is extremely valuable when it comes to building a connection with your audience and creating engaging content.
Be yourself
Creating engaging content requires knowing yourself and knowing your brand and then showing up as yourself. What someone sees on social media should match what they see when they meet you in person, so be true to yourself when planning and creating your social media content.
Engage directly
Effective social media is about giving and receiving. Are you spending time engaging with other people’s content? That means commenting, liking, and engaging with other people and pages – not just from your personal profile, but also your business page. Show up for others in the same way you want them to show up for you. These interactions create engagement and help build relationships with people in your target audience.
Take advantage of trends and tools
Trends are always evolving, and so are the available tools. Take advantage of them! A continuing small business marketing trend for 2025 is community and collaboration. The collaborative post feature on Instagram is a great opportunity to collaborate with other businesses to build connections and reach new audiences.
Are you struggling to create engaging content consistently? The StoryPath team can help! Words are our thing, and we love chatting strategy with small businesses and small nonprofits. Schedule an intro call with our team today.