Customer loyalty is essential for small businesses. When you build customer loyalty, you’re not only creating a chain of repeat purchases, but also creating personal relationships with people who will advocate for you and your business.
Here are three ways small businesses can build customer loyalty.
Provide exceptional value
How can you go above and beyond for your customers? This will look different for everyone, depending on whether you are a product-based or service-based business. How can you make sure you deliver consistent quality every time? Can you offer guidance or education in a way that will support both you and your customer? Creating value within the experience goes a long way toward building customer loyalty.
Personalize communication
Communication is KEY to any kind of relationship, and that includes business relationship. There are many ways to personalize communication such as addressing customers by name, sending thank you cards and birthday cards in the mail, staying in touch regularly, and personalizing email campaigns and promotions. You want the customer to feel seen by you and your business, and personalizing communication in an authentic way can support that.
Create a loyalty program
Creating some sort of loyalty program is a great addition to your marketing strategy, and it doesn’t have to be something extensive. Remember, you get to create the parameters to fit into what is realistic for you and your business. Acknowledging and rewarding repeat customers with a point system, discounts, or exclusive perks is a great way to let your customers know that you appreciate them and want to continue building the relationship.
When you provide exceptional value, personalize communication, and create some type of loyalty program, you can build customer loyalty to retain current customers and encourage them to share your business with other people they know. It’s a win-win for everyone.
Do you need support with your marketing efforts to help build customer loyalty? StoryPath can help you create and implement a strategy that makes sense for your business goals. Schedule an intro call with our team today.