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Small business networking is an essential skill for growth, as it provides opportunities to connect with potential clients, referral partners, and other collaborators. Whether you are just starting out or looking to expand your reach, building a strong network can help you elevate your business and unlock new opportunities. Here are some best practices to

If you’re investing time and money into your marketing, it’s helpful to know your marketing ROI (return on investment). Tracking your ROI can help you understanding what’s working, what’s not, and where to focus your resources for the best results. What is marketing ROI? Marketing ROI shows how much revenue your marketing efforts generate compared

In today’s fast-paced digital world, nonprofits often struggle to make their marketing efforts stick. They pour time and resources into campaigns, only to see minimal engagement or inconsistent results. The root of the problem? A lack of clarity. Clarity is the guiding force behind effective marketing. Without it, organizations risk confusion, inefficiency, and missed opportunities.

When it comes to small businesses and small nonprofits, measuring your marketing analytics is an important step. Analytics help you keep an eye on the success of your marketing strategy, make data-driven decisions, and optimize your marketing efforts. What is working for your business and what isn’t? Measuring marketing analytics will give you the answers

Small businesses and small nonprofits don’t have endless time, energy, and money to put towards marketing. Sometimes they have energy but no time, or time but no money, or money but no time. It’s a constant balance, and a lack of clarity in marketing comes at a high cost that can negatively impact your business.

Whether you’re a small business or nonprofit, you know that showing up in Google search results is a powerful way to reach people who need what you provide. To do that, you need effective content writing and strong SEO, but what if you’re not an SEO expert? Don’t worry — you can still write blog

Search engine optimization (SEO) is essential for small businesses and small nonprofits who want to improve visibility and attract more customers. If you want your business to appear higher in search results when someone is looking for a service you offer, it all starts with improving your SEO. Here are four ways to improve SEO

Social media is one of the best ways to reach your audience for marketing your business, but many small business owners find it daunting to consistently create engaging content. Have you ever felt like you’re just saying the same thing over and over? Are you sometimes struggling to come up with anything to say at

Customer loyalty is essential for small businesses. When you build customer loyalty, you’re not only creating a chain of repeat purchases, but also creating personal relationships with people who will advocate for you and your business. Here are three ways small businesses can build customer loyalty. Provide exceptional value How can you go above and

Making the most out of your small business marketing budget starts with focusing on strategy and then making decisions aligned with that strategy.

It’s a new year, and that means new small business marketing trends for 2025. Or does it? Trends, yes. New… not exactly. Most of the trends we expect to see this year are carrying over from last year, though there may be new ways to leverage them in your business.  The good thing about these

The end of one year and the start of the next always sparks some reflection, but especially when the past year included celebrating 10 years in business. The StoryPath team has been reflecting on the opportunities, the accomplishments, and the lessons learned through a decade of helping small businesses grow. In this article, we’re sharing