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There are many ways to use video in your marketing strategy, including on your website, on your social media channels, and in your email marketing. Video is an incredibly popular way for businesses to reach their audience, especially with the rise of video-centric social media platforms like TikTok and Instagram’s heavy focus on reels. The […]

You’ve heard us talk about how consistency is key in any aspect of your business. It’s especially important when it comes to creating content for your website, social media, or other channels. How many times have you sat down to create content for your business and been stuck staring at a blank page with no

As business owners, it’s easy to get caught up in how we want things to work. Your business is your life’s work, and of course you want to control it as much as you can. Unfortunately, this sometimes means we lose sight of what our customers think and want. It’s time to put yourself in

Whether you’re a small business or nonprofit organization, your website is often the first (maybe second) introduction people have to your organization. And it’s often one of the biggest factors that play into whether someone is going to do business with you. That’s why it’s important to do regular reviews of your website to be

Key messages are a major part of every communications plan we create, and we spend a lot of time working with our clients to ensure the key messages capture the heart of their business. In the plan, they’re usually written as five to seven bullet points that serve as a foundation and help create consistency

Testimonials and reviews can be a powerful addition to your overall marketing mix. Think about how frequently you read reviews about a product, a doctor, or another service before you make a purchasing decision. If people are looking to do that same level of research about your business, are there reviews or testimonials for them

Social media algorithms define who sees what content you share. Like everything else, they are always changing and evolving with what’s trending in the social media space. Sometimes changes are relatively minor, while other times major changes happen that impact the reach of your content. Ultimately, the direction you go with your social media strategy

Have you ever thought to yourself, “There just aren’t enough hours in the day”? Most people probably have at one time or another, and it’s a common sentiment among business owners and nonprofit leaders. But often it’s not about the number of hours in the day as much as how we approach using them. That’s

Email marketing is a great opportunity for small businesses to increase brand awareness with their customers, but it’s often overlooked because of time, resources, or budget. One of the most important things to recognize when it comes to email marketing is quality matters more than quantity. All too often, smaller organizations think email marketing isn’t

Print materials include a wide range of items: business cards, brochures, postcards, posters, note cards, print ads, signage, and more. Some businesses may have only a printed business card and maybe a brochure, while others may utilize the full range of print materials available. When using print materials to market your business, quality matters. These