StoryPath Communications

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Platform Spotlight: LinkedIn

Launched in 2003, LinkedIn is now the oldest social media platform still in use today and has  722 million members. Like many social media platforms, it has changed quite a bit over time, but its primary focus is still professional networking and connections. For many small business owners and small nonprofits, having a presence on …

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Developing Client Personas

Defining your audience is an important part of any small business marketing strategy. Having a clear picture of who you’re trying to reach makes your marketing efforts more effective. Client personas are a great way to stay focused on your audience and help you better visualize and relate to them in all aspects of your …

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