Whether you’re a small business or nonprofit organization, your website is often the first (maybe second) introduction people have to your organization. And it’s often one of the biggest factors that play into whether someone is going to do business with you.
That’s why it’s important to do regular reviews of your website to be sure it has current information and accurately reflects your business. Is your website serving its purpose for your business? Is it easy to update when you need to make changes? Is it clear what action your audience should take after visiting your site?
These three signs can help you decide if It’s time for a website refresh.
The design or content doesn’t reflect your brand
All too often, businesses launch a website, check it off the list, and then don’t touch it for several years. When it was first launched, it was probably serving the necessary purpose, but is it still? Does the design and content reflect how your organization has changed since you first launched the site? If the design or content doesn’t reflect who you are currently, it could be creating confusion for your customers and causing you to miss out on business.
Making updates is a painful process
There are a lot of website management platforms out there. Some are easier to use than others, though some of the easiest platforms to use also have a lot of limitations around what you can do with your website. If you don’t know how to make updates to your own website or find the process painful, that could be a sign you need to upgrade your website to a better tool.
Your audience doesn’t know what action to take
When was the last time you looked at your website through the eyes of your target customer? For someone who is new to your business, can they find the information they want when they visit your site? Do you have clear calls to action so the customer knows what action to take next? If the next step isn’t clear to a visitor on your site, it’s likely time to refresh your content.
Websites provide a lot of value for small businesses and nonprofits. They help people find your organization through SEO, they give people the opportunity to learn a little about you, and they can also help convert site visitors into customers. If your site hasn’t been updated recently, it’s probably not doing those things well, which means it’s likely time for a website refresh.
We’re words people here at StoryPath Communications. While we don’t offer website design as a direct service, we do regularly write strategic website content for clients. We also have some fabulous website partners who can help you with the design. If your website needs a refresh, get in touch with us, and we’ll walk you through the process.