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If you look at your social media feed with marketing in mind, you’ll notice a wide range of post styles and lengths. Which might make you wonder about your social media strategy and whether you’re hitting the ideal length for social media posts. Do the algorithms have a minimum or maximum word count? Is shorter […]

All too often in the world of small businesses and small nonprofits, the breaks are few and far between. Entrepreneurs are notorious for never really taking time off. We say we’re going to, but then we end up making it a working vacation instead. Or we take a Friday off but don’t really step away

Doing a year-end marketing review is a great way to assess your past marketing efforts and start planning for the year ahead. For small businesses and small nonprofits, a year-end marketing review doesn’t have to be a complex process. Block some time on your calendar before the end of the year (or early next year)

Blogging can bring many benefits to your business. It’s an opportunity to share your expertise, boost your search engine results, and help your audience get to know you before they do business with you. But what’s the criteria for a good blog, and how long should it be? Well, it’s all up to you and

A clear, consistent message over time is one of the most important things for any small business or nonprofit. All too often, shiny object syndrome kicks in and organizations shift their message to try and capture a new trend or simply mix things up. But if you start with aligning your message to your purpose,

The entrepreneur life can be a challenging one sometimes. While there are many benefits of owning your own business, it’s also a lot of hard work and long hours to get established and keep it going. It can also be difficult to face the common hurdles of business ownership by yourself if you’re a solopreneur.

The StoryPath Communications team works with a wide range of clients and agency partners on communications strategy, monthly content creation for blogs and social media, and written content for websites, print, and other marketing needs. Part of the critical foundation for managing all of that is the tools we use. We sometimes get asked about

Email marketing is an often underutilized marketing channel for small businesses, but it’s also an often misunderstood marketing channel. You can read about the basics of email marketing here, but let’s look at some frequently asked questions about email marketing and dig a little deeper in to the differences between what’s allowed by law, what’s

Social media can be a great way to engage with current customers and reach new ones. But like any marketing tactic, it’s important to identify your goals for social media. It’s all too easy for small businesses and small nonprofits to play the comparison game in social media by looking at other organizations and wanting

Writing marketing content for your business or nonprofit often goes one of two ways: smooth sailing or incredibly challenging. Sometimes the creative juices stop flowing and it can be hard to come up with good content, or you get so inspired about a topic that you keep writing and don’t quite know where to stop.