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Strategy should always be the first step in nonprofit marketing (or any marketing), but that’s not always what happens.

Many small businesses naturally take this approach in interacting with their customers, but not everyone takes a customer-first marketing approach.

There’s value in segmenting an email marketing list to reach the right customers with the right message at the right time.

Balance and consistency are two of the most important factors when it comes to the ideal length for social media posts.

Blogging for business can improve the know/like/trust factor with potential customers and help improve your SEO. It’s a great way to position your expertise and help your audience connect with your business. Whether you have an established business blog or are thinking about starting one, be sure to avoid these business blogging mistakes. Not understanding

When you write a communications plan for your business, it’s important to keep in mind that it’s your road map for how you communicate – both internally with your team and externally with your customers and potential customers. Where exactly do you start if you want to write a communications plan for your business? It

While digital marketing gets a lot of attention (and for good reason), let’s not overlook the impact of print marketing.

Writing about yourself is hard, whether that’s writing a personal bio, answering questions on an award application, or writing marketing copy for the business you own.

Authenticity doesn’t mean you have to throw the windows wide open and share all of the hard stuff about your business, but sharing some of the real stuff about your organization helps people connect with you.

Don’t underestimate the power of word-of-mouth marketing! While it can happen organically, there are also some things you can do to encourage it.