StoryPath Communications

General

Marketing with a Small Budget

Small business owners, especially those just starting their business, frequently have to juggle competing priorities within a relatively small budget. And all too often, marketing doesn’t get classified as a high priority in that budget. Yet marketing is an important piece of the puzzle for small businesses. When marketing is neglected, it’s difficult for a …

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Communicating in a Crisis

The world changed significantly with the onset of the coronavirus pandemic, and it has quickly shifted the way many small businesses operate. Some businesses are closed until further notice, while others have shifted to online ordering for delivery or curbside pickup. Other companies are busier than ever, especially those that support businesses who are shifting …

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