StoryPath Communications

General

Can You Make That Go Viral?

In today’s ever-connected social media world, some things just spread like wildfire. A Facebook post or an online video gets posted, and people find the content engaging or funny or thought provoking, so they share it. And then more people share it, and more people, and so on. Whether the original poster intended it or not,

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Finding Your Voice

For any brand, whether large or small, it’s important to find your voice. When we talk about voice, we’re primarily talking about written words, whether online or offline. But, voice is intertwined with your brand’s personality, so it’s important to make sure that the written voice matches the in-person brand experience for your customers as well.

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