General

WOM? WOMM? What?? Marketing and communications people do love acronyms. Both WOM and WOMM mean word-of-mouth marketing: when people who have used your service or engaged with your content share it with other people. And it’s important to note the distinction between word of mouth (which happens naturally) and word of mouth marketing (which you […]

‘Tis the season for tricks and treats. Did you know there are regional differences about the process of trick or treating? For example, in St. Louis, kids don’t simply say “trick or treat” for their candy. Kids in St. Louis have to tell a joke for their candy. When I first found out about this

With a business name of StoryPath Communications, it’s no surprise that we frequently talk about stories and how powerful they can be in marketing. Why? Because stories stick with people. They create an emotional connection. They give your audience a place to see themselves. Think about this: how many times have you heard a speaker

Let’s pretend we’re on a short fishing trip. What are you trying to catch? If you say, “I’ll take anything with a head and a tail,” you might end up with a turtle or even a snake on the end of your line. That’s probably not really what you want on your fishing excursion, is

You may be asking yourself, “What exactly is a communications plan?” Before we answer that question, let’s take a step back and talk about the word communications and what it means to us. Communications is simply about how you communicate… to your board, your stakeholders, your customers, your employees, your partner organizations, your volunteers, your

Thanks for stopping by our new — and long overdue — blog. Let’s be honest here: blogging takes time, and it’s easy for any company to push it to the back burner amid other more pressing projects. But as we have advised many clients, blogging also presents a great opportunity to position your expertise, keep