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Accessibility is an important but often overlooked aspect of marketing. What exactly is accessibility in marketing? Accessibility is the process of making your marketing tools and technologies accessible to everyone, including those with disabilities such as impaired vision, hearing loss, speech disabilities, and neurological or cognitive limitations.  When you’re creating your marketing strategy, the goal […]

AI content creation got lots of attention recently with the release of ChatGPT, but it’s certainly not the only AI content creation tool available. There are plenty that promise to write your blog content, social media content, or website content. And, yes, some that will write papers for high school or college students. But are

When it comes to writing content for marketing purposes, you have two audiences to serve: your human audience reading the posts and the search engine bots scanning and evaluating your content. The reality of the situation is that when the search engine bots are happy, there’s a higher chance of people seeing your content when

If you look at your social media feed with marketing in mind, you’ll notice a wide range of post styles and lengths. Which might make you wonder about your social media strategy and whether you’re hitting the ideal length for social media posts. Do the algorithms have a minimum or maximum word count? Is shorter

All too often in the world of small businesses and small nonprofits, the breaks are few and far between. Entrepreneurs are notorious for never really taking time off. We say we’re going to, but then we end up making it a working vacation instead. Or we take a Friday off but don’t really step away

Doing a year-end marketing review is a great way to assess your past marketing efforts and start planning for the year ahead. For small businesses and small nonprofits, a year-end marketing review doesn’t have to be a complex process. Block some time on your calendar before the end of the year (or early next year)

Blogging can bring many benefits to your business. It’s an opportunity to share your expertise, boost your search engine results, and help your audience get to know you before they do business with you. But what’s the criteria for a good blog, and how long should it be? Well, it’s all up to you and

A clear, consistent message over time is one of the most important things for any small business or nonprofit. All too often, shiny object syndrome kicks in and organizations shift their message to try and capture a new trend or simply mix things up. But if you start with aligning your message to your purpose,

The entrepreneur life can be a challenging one sometimes. While there are many benefits of owning your own business, it’s also a lot of hard work and long hours to get established and keep it going. It can also be difficult to face the common hurdles of business ownership by yourself if you’re a solopreneur.

The StoryPath Communications team works with a wide range of clients and agency partners on communications strategy, monthly content creation for blogs and social media, and written content for websites, print, and other marketing needs. Part of the critical foundation for managing all of that is the tools we use. We sometimes get asked about