StoryPath Communications

Blogging for Business: Maximizing Your Reach

Blogging for business has many benefits, especially for consultants, B2B companies, service professionals, and anyone in a complex industry.

Not only does blogging improve search engine optimization and help you show up higher in search results, it provides an opportunity to share your expertise and help your customers get to know you better.

But blogging for business goes beyond simply posting a new article to your website periodically. You need people to see those articles in order to reap the benefits.  

How do you maximize your reach when it comes to blogging for business?

Update your business blog consistently

As always, consistency matters! Posting consistently is helpful for SEO but also keeps your website content fresh for new or repeat visitors to the site. To improve consistency, first develop an editorial calendar so you know always what topics are next. Then, consider batching your content, which means writing multiple blogs at once, so you always have something ready to schedule.

Share your blogs on social media

Make sure you’re sharing links to your blogs on your social channels! Incorporate your latest blog posts into your social media content calendar and process. You can share a new blog post more than once in the weeks after it’s posted to reach more followers.

It’s also a good idea to share links to prior blog posts that are relevant now, such as a past blog with a seasonal connection or something that’s evergreen content for your business. The more blog links you share, the more people you will have visiting your website to learn more about your organization.

Add blog links to your email newsletter

Sending your blogs in your email newsletter is a great way to stay in front of your customers regularly and drive more traffic to your website. In fact, if you’re not currently sending an email newsletter but are writing blogs for your business, a monthly newsletter to push those blog links to your audience is a great addition to your marketing strategy.

Send relevant blogs to prospects and clients

Don’t overlook the benefit of sending relevant blogs as a follow up to a conversation with a prospect or as an additional resource for a current client. This is a great way to show off your wisdom and skills while sending potential clients to your website for more information.

If you’re blogging for business, be sure that you’re keeping it consistent and maximizing your reach by sharing across multiple marketing channels.

Do you need help implementing a blogging strategy? The StoryPath team can help! Schedule an intro call with our team today. We can help create an annual content calendar that empowers you to write your own blog content or we can take blog writing completely off your plate.

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