StoryPath Communications

Welcome to the StoryPath Communications blog!

Thanks for stopping by our new — and long overdue — blog. Let’s be honest here: blogging takes time, and it’s easy for any company to push it to the back burner amid other more pressing projects. But as we have advised many clients, blogging also presents a great opportunity to position your expertise, keep website content fresh, and provide useful information to both clients and prospects. We decided it was time to take our own advice and commit to regular blog entries on our website, so here we are.

In future posts, we’ll dive into some great marketing topics for small businesses and nonprofits, which are the two clients we work with the most at StoryPath Communications. We’ll talk about developing a communications plan, clearly defining your audience, finding your organization’s voice, marketing on a budget, leveraging volunteers for communications support, and much more.

You can expect to see a new blog entry from us twice a month. If you’re looking for more regular tidbits of marketing advice, check out our Facebook page as well. Have a topic you would like us to cover? Let us know!

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