Search engine optimization (SEO) is essential for small businesses and small nonprofits who want to improve visibility and attract more customers. If you want your business to appear higher in search results when someone is looking for a service you offer, it all starts with improving your SEO.
Here are four ways to improve SEO for small companies.
Optimize your website
The little things matter. Make sure your website is mobile-friendly, loads quickly, uses clear language and the right keywords, and has clear calls to action.
It’s also important to optimize your local SEO so that people in your community can find you. Make sure you claim your Google Business Profile and update it regularly with your hours and contact information, and use location-specific keywords in some of your website content.
Do your keyword research
If you want your website content to match what people are searching for, you need to start with some keyword research. The keyword planner within Google Ads is a helpful tool, though you do need a free Google Ads account to use it. There are other keyword search tools, some free and some paid, available as well.
Using these tools, you can enter potential keywords and see how often they are being searched online to decide what keywords to incorporate in your content.
Create high-quality content and update it regularly
Writing high-quality content to improve SEO for small companies is all about balance. You need content that aligns with your keywords, but also content that connects with your audience. This is where a blogging strategy really shines! It’s a great opportunity to answer frequently asked questions about your services, talk about your expertise, and create content specific to the keywords you researched. A consistent blogging strategy also ensures your website gets updated regularly.
Encourage customer reviews
Customer reviews are an often overlooked resource when it comes to improving your SEO. Having a Google Business profile with a strong review history factors in to how Google ranks your business in search results. Sharing those testimonials on your website regularly helps keep the content fresh and shows that you’re a rockstar!
If you struggle with remembering to ask for a review, consider creating and automating a survey in your CRM system to get some feedback. After they respond to your survey, ask if they’ll leave a similar review on Google or Facebook.
Like most things in small business marketing, consistency is required to improve SEO for small companies, but it is possible. Spending the time to optimize your website, research keywords, create high-quality content, and encourage reviews, you can make an impact on your SEO results and continue to build on those results.
Do you need support in improving your SEO to reach your business and marketing goals? Schedule an intro call with our team today and let’s dig into your communications strategy and see where we can help.