StoryPath Communications

Four Tips to Make Small Business Marketing Easier

As a small business owner, there’s usually a lot going on all at once, and it can be hard to keep everything on track. When things get especially hectic, some of your marketing tasks can slip through the cracks.

The truth is a lot of small businesses make their marketing harder than it needs to be. Sometimes that’s because they’re trying to do all the things, don’t have a plan, or are scared to ask for help. These four tips can help make small business marketing easier.

1. Don’t try to keep up with the Joneses

You don’t have to do everything that your competitor or your friend or the business down the street is doing. Identify your audience, your message, and your budget and do what works for you. Your marketing strategy should make sense for you, and you only. When the marketing you’re doing aligns with you and your brand, it’s easier than when you’re trying to force something that just isn’t you.

2. Make a plan for your marketing

Having a plan in place can make a huge difference in your marketing focus, even if it’s a handwritten list of three bullet points for each of the next six months. Once you know what you need to do and when, block time on your calendar to be sure it happens. Over time, planning your strategy will become a part of your routine, and it won’t feel like such a big task.

3. Schedule content in advance when possible

Scheduling content is one of the most overlooked ways to make small business marketing easier. This is especially true for social media, where batching content can relieve a lot of stress and ensure you stay consistent with your content.

You always have the option to add more in-the-moment content when it makes sense for your business, but having some content scheduled in advance makes a huge impact on your consistency and on the time it takes for social media.

4. Get help from an expert in key areas

When the budget allows, outsourcing some of your marketing is one of the best ways to make your small business marketing easier. Whether you’re outsourcing an initial strategy that gives you clear direction for your DIY efforts or contracting with someone to handle all your social media, working with an expert can lead to better results and more time for you to focus on other aspects of your business.

Marketing still requires an investment of time, but these tips can help make small business marketing easier. By focusing on what matters to you, making a plan, scheduling some content in advance, and getting expert help when needed, you can free up some extra brain space for other aspects of your business.

Are you ready for a comprehensive marketing plan or looking to outsource some of your marketing efforts? Reach out to our team today to talk about how we may be able to help.

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