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Email marketing can be a powerful marketing tool, but it’s often underutilized by small businesses. It’s an affordable and cost-effective way of reaching your customers, though it does take some time and effort to develop your email marketing strategy and implement it over time. There are a few different types of marketing emails, and it’s […]

We know social media can get quickly overwhelming for a lot of small business owners. It’s even more challenging if you’re launching a new business or venturing into social media for the first time with an established organization. What platforms should you use? How often do you need to post? What content will be the

Blogging offers a wide range of potential benefits for both small businesses and nonprofits. Every now and then, we’ll run into someone who says “Oh, I won’t do a blog, because that’s giving information away for free.” While, yes, blogging does mean sharing some of your expertise without receiving direct payment, there’s still a return

Many business owners, especially those in the professional services or consulting space, also identify as speakers or subject matter experts. Part of their marketing and sales strategy is to get in front of their target audience and establish credibility through speaking engagements. When speakers get to a certain level, however, it can be tricky to

Social media engagement can mean a couple of things. First, it includes how your audience engages with your social content. Are they liking, commenting, or sharing your posts? Second, it includes how you engage with your followers on social. We’re going to focus on that second aspect — how you engage with followers. If someone

When it comes to written content, we know that consistency is key, but valuable content matters as well. Search engines certainly care about consistency, but they also care about value. And the humans reading your content (otherwise known as your prospective customers) absolutely care about the value of the content you provide. Yes, you can

Companies and organizations face new problems or challenges every day. It’s one of the many things that come with the job, right? Sometimes it’s simple stuff that’s easily fixed. Other times, the problems are much more complex and stem from a root cause. As Dan Heath talks about in his book, Upstream, you can work

When it comes to setting marketing goals, it’s important to be strategic. But what does that mean exactly? Do you have to set SMART goals for everything? If you’re not familiar with the concept of SMART goals, it stands for specific, measurable, achievable, relevant, and time-bound. Or can you dream bigger and have some lofty

Whether you are in retail, professional services, or any other industry – we have to face the fact that it’s not possible to be all things to all people. As a business, you have to decide who you are and what you will focus on. It’s a process, and the work is never truly finished,